Project Description

PROJECT |  Melbourne Cup Lunch Eventdandy's1459972_648377975201884_611879895_n923486_714058695300478_847362588_nmelbourne cup

CLIENT | The Fox Hotel, South Brisbane

iAM SCOPE | Event Producer

STAGE | Complete November 2013

In 2013 iAM were engaged to create a distinctive & different alternative to the usual Melbourne Cup fare at the  the newly opened Dandy’s Rooftop.

iAM conceived a ‘picnic’ with a twist.  We collaborated with Thea Basiliou of  Blonde Venus who creatively directed the fashion performance inspired by 1964 movie, Viva Las Vegas; commissioned contemporary dancers to perform unique choreography by Clare Marshall and local artist Sebastian Moody set the scene with his favourite Italo Disco sounds.

To host the day we enlisted beloved local ABC celebrity, Jenny Woodward.   Jenny was a fabulous host, helping us raise funds for educational charity Yalari via the traditional sweep stakes.