PROJECT | Melbourne Cup Lunch Event
CLIENT | The Fox Hotel, South Brisbane
iAM SCOPE | Event Producer
STAGE | Complete November 2013
In 2013 iAM were engaged to create a distinctive & different alternative to the usual Melbourne Cup fare at the the newly opened Dandy’s Rooftop.
iAM conceived a ‘picnic’ with a twist. We collaborated with Thea Basiliou of Blonde Venus who creatively directed the fashion performance inspired by 1964 movie, Viva Las Vegas; commissioned contemporary dancers to perform unique choreography by Clare Marshall and local artist Sebastian Moody set the scene with his favourite Italo Disco sounds.
To host the day we enlisted beloved local ABC celebrity, Jenny Woodward. Jenny was a fabulous host, helping us raise funds for educational charity Yalari via the traditional sweep stakes.